What Business Are You In?

A Theodore Levitt, professor of marketing at Harvard University in 1963 asked the question, "What business are you really in?" That answer became a solid marketing analysis tool ever since. He found that people buy based on the deeper motivation of their human needs - not the product or service in itself which facilities meeting those human needs.

This is fundamental to understanding how you are going to earn a living playing music and getting paid for what you do. Do you know the answer to the question?

Three Reasons You'll Skip this Website....

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And Three Good Reasons You'll Read On.....

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Want to know how to do it with the minimum of time??

This website is aimed at very busy musicians who probably feel they don't have time to start thinking about what they are doing and whether there's a better, more profitable, way of working. I know exactly what that feels like - been there - made the mistakes - and wasted time and money. This website is all about applying some smart thinking and some smart activities to give you fast and effective results you crave. As an older, more experienced player, I want to help you with what I learned over the years. And I'm not going to ambush you to pay for anything - it's free.